FAQ

Questions, answered

What we make, what it costs, how long it takes, and what you own at the end. If something isn't covered here, ask us directly.

The work

What does Estate Cinematics do?

Estate Cinematics makes cinematic films for property, hospitality, architecture and interior design — films built to shape how someone feels about a space before they set foot in it.

The studio works across four areas: property films for residential, commercial and luxury developments; hospitality films for hotels, restaurants and lifestyle brands; portfolio films for architects and interior designers; and brand films for care homes and lifestyle communities.

Who does Estate Cinematics work with?

Estate Cinematics works with estate agents, property developers, architects, interior designers, hoteliers, restaurateurs, and care home and lifestyle community operators.

Clients include Sotheby’s International Realty, Savills, Glentree New Homes, Kofman + Partners, DNA UK Properties, Maysa Group, Charlie Willis London, Alexander Main, Victor Harris, Natalie Malka, Maven Healthcare, Miraggio Thermal Spa Resort and The Design Inventors.

How does Estate Cinematics adapt its films to different industries?

Each sector needs the film to prove something different.

  • Property films show enough of a home or development to make someone want to book a viewing, without giving away everything they would see in person.
  • Hospitality films carry what a photograph cannot: how a room sounds at breakfast, how staff move through the space, how the light changes by evening.
  • Portfolio films for architects and interior designers show how you think — the closest a prospective client gets to working with you before they have hired you.
  • Brand films for care homes and lifestyle communities show what a real day there looks like, before a family ever visits.

Why hire a cinematographer instead of a property videographer?

Because the goal is not to document the property — it is to shape how someone decides about it before they arrive.

Before any filming happens, we work out what makes the space, and the brand behind it, worth remembering. Every shot, edit and pacing decision is built around that. It is the difference between a video that shows a space and a film that makes someone believe in it.

Who is Shuli Ashkenazi, and does he film every project personally?

Yes. Shuli Ashkenazi founded Estate Cinematics and directs every project personally — nothing leaves the studio he has not shaped himself.

He came to filmmaking through property rather than the other way round, which is why the work is built to communicate to buyers rather than only to look impressive.

Cost, time and coverage

How much does a property film cost?

Projects start from £1,800. Because scope differs by sector, final pricing is quoted per project — a single residential listing and a care home brand film are different productions.

How long does it take to get the finished film?

Most films are delivered within 5 working days of the shoot. More involved productions run 10 to 14 working days, agreed with you in advance.

Where is Estate Cinematics based, and do you travel?

Estate Cinematics is based in North West London and covers the whole of London, and works across the UK.

Travel within around 40 minutes of the North West London base is included. Beyond that, travel is charged at £75 per hour.

How far in advance should I book?

Three to four weeks ahead is ideal. That gives us time to plan the schedule and do the pre-production that shapes the film.

What you get

What do you deliver at the end of a project?

The standard deliverable is The Cinematic Experience — the finished standalone film, in one format matched to social media.

Additional formats, cuts or deliverables are available as add-ons. Whatever is discussed and agreed in advance is precisely what you receive.

Is drone footage included?

Yes. Drone is standard on every production and included in the project price, flown whenever conditions allow.

Weather and surrounding buildings occasionally make it impossible. Because drone is part of the film rather than a separate line item, the price is the same either way.

Is the music licensed?

Yes. All music is fully licensed for use on social media platforms and for promotional purposes.

Who owns the footage?

You do. Estate Cinematics retains the right to use the work to promote the studio — unless the project is exclusive or confidential and you ask us not to, in which case we will not.

Can I reuse the film beyond the original listing or launch?

Yes — that is the intent. A finished film is built to outlive the project it was made for.

Clients use it to attract higher-value clients, give prospects confidence before they enquire, strengthen ongoing marketing and build authority in their industry.

Working together

What is the process, from first call to finished film?

Three stages.

  • Before filming — we work out what decision the viewer needs to make, and what makes your space and brand worth believing in.
  • Production — we build the shoot around your audience, sometimes using a script, narration, or the pacing of the film itself to carry the story.
  • After delivery — the film keeps working for your brand, attracting higher-value enquiries and building authority, rather than sitting on one listing.

What are the payment terms?

A 50% deposit books the shoot. The balance is due on completion, once the final revision has been approved and agreed.

What happens if the weather forces a reschedule?

Clients who have paid a deposit are given priority on the next available date, and we will always try to accommodate.

We cannot guarantee sunlight or weather conditions, and we will only reschedule a shoot when there is genuinely no alternative.

Getting started

How do I start a project with Estate Cinematics?

Fill in the project form at estatecinematics.com/contact with your name, email, type of space and a little about your brand and objective. We will schedule a discovery call from there.

How can I contact Estate Cinematics directly?

Email info@estatecinematics.com, call 07881886466, or use the contact form on the website.

Where can I watch Estate Cinematics’ past work?

On the Showcase page at estatecinematics.com/showcase, and on Instagram, YouTube and LinkedIn at @estatecinematics.

Let's get the first impression right.

Tell us about your project and we'll schedule a discovery call.

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Bright room with large window, white curtains, shelves with glassware, and an open door.Living room with large beige sofas, a wooden piano, sheer curtains, and modern artwork above a fireplace.Sunlit dining room with brown chairs, round table, large vase, plants, and a mirror on the wall.Two gray armchairs with patterned pillows next to a round wooden table and a decorative wall mirror.Large rustic clay pot casting shadow on a wooden floor with sunlight and curtain reflections.Bright modern kitchen with marble island and shelves filled with green and amber glassware.Bright living room with beige sofa, two coffee tables, sheer curtains, and a wall-mounted TV.Tall, carved wooden sculpture stands on a light wooden floor near a sheer curtain and open door.Bright bedroom with beige walls, large bed, chaise lounge, desk with chair, and sheer curtains on tall windows.